Activision announced today that the company sold more than $500 million of Destiny worldwide as of day one, effectively making the game the biggest new video game franchise launch in history. Destiny launched at over 11,000 midnight openings around the world, unlocking a swarm of hype as fans lined up to purchase one of the most demanded games on the brand new current gen consoles.
“Based on extraordinary audience demand, retail and first party orders worldwide have exceeded $500 million for Destiny,” said Bobby Kotick, CEO of Activision Blizzard. “This industry milestone marks another blockbuster success for our company and demonstrates our unique ability to create some of the most successful entertainment franchises in the world. The success of Destiny, along with the recent introduction of Blizzard Entertainment’s Hearthstone, is further validation of our unique capabilities to create great entertainment franchises from the ground up.”
Eric Hirshberg, CEO of Activision Publishing, added, “Since the beginning, we’ve been confident that our investment and belief in Destiny would pay off. But not many people believed we’d be able to say it did so on day one.”
But not only did Destiny manage to achieve such a brilliant day one milestone, it became the biggest new franchise in the industry’s history while simultaneously becoming the highest-selling day one digital console release in history.
Hirshberg continued, “We have more confidence than ever that Destiny will become one of the iconic franchises of this generation, and Activision’s next billion dollar brand. Most importantly, it’s just a great game which we can’t stop playing. A big thanks to our incredibly talented team and partners who helped make this happen, most importantly, our partners at Bungie.”